The overall survey suggests that the information, the design, the material
in the website, the communication methods, the security and the technical
parameters should be given preference to attain the consumers. In short a
number of factors which explain the website standard have been given importance
to facilitate the costumers. Good website standards (unique name like Telebrands) can provide information to
the buyers to bargain easily and avail their attention to the online shopping
stores. On the other hand bad quality would hamper their online shopping (like website with similar name "mega telebrands")
Stance towards online shopping.
Buyer’s stance towards online trading has achieved a numerous
importance in the factual studies, with more than 22 researches giving
importance to it. Regular with writing and samples of behaviors and
inclinations, it is thought that the buyer’s behavior will affect the
willingness to buy online and the process of bargain. It is a many ways idea
that has been based on mind settings in different ways and is included in the
writing process. First of all it shows the intention of the buyers towards the
use of internet. Secondly it shows the buyers stance toward a
particular online shop. (I-e how much a consumer will give preference to buy
through a specific store)? These two perspectives are inversely proportion to
the third buyers discern fear. Lee and colleges have done a research in which
they found that two main groups of apprehend risks which may rise during the
process of online shopping. The primary apprehend risk is related to the vendor
or good and covers the serviceable loss, money loss, time consumed, chance
misused, and the survive risk. The second one is the grasp risk concerned with
the online bargaining, and covers fear of privacy and safety. Out of these the
most essential are the survive fear. Money fear and safety. The fourth way of the intention which is the
buyer’s faith on the online shops (like telebrands.com.pk) can minimize the fears. More over grasp control, enjoyment, are also
considered to be important factors towards the costumer’s mood and behavior.
Aim to buy through internet.
Customers aim to shop through internet
is studied in 13 papers out of the total 35. Buyers aim to shop through the
internet is related to their readiness to buy through an online shop or store.
Significantly this is calculated by the buyer’s readiness to buy and to give
back for multiple transactions. The second one also adds to the buyer’s
affection. Jarvenpa and colleges 2000 have carried a research to assess the
buyers aim to shop online by asking multiple questions to give back a storey,
their intention weather they could buy from the same store for the coming three
months, their intention to buy the coming year, and specifically if they will
buy from the same store next time or not. As mentioned the buyers aim to shop
online is directly proportional to the behavior towards the online shopping and
it effects the decision making and buying attitude. More over there is proof of
alternate relation between aim to buy online and the customer’s reliability.
